Manhattan Pizza

Objective: Increase brand awareness, engage local families, and foster deeper community connections.

The Challenge

With 14 separate Instagram accounts—one for each location—Manhattan Pizza found it challenging to connect consistently with their audience. This fragmented approach limited their ability to engage effectively with local families and build brand awareness across multiple communities.

Our Solution

DJK Marketing Solutions consolidated the 14 accounts into one unified Instagram account, streamlining their social media presence and enhancing their brand voice. This strategic shift enabled us to focus on reaching local families, increasing engagement, and building lasting community relationships.

We also leveraged our expertise in community outreach to foster strong partnerships with local high school athletic programs. Today, Manhattan Pizza is proud to sell their pizza in 12 local high school concession stands, solidifying their presence as a go-to family favorite within the community.

We currently manage all of Manhattan Pizza’s Facebook and Instagram marketing, including content creation, branding, engagement, and Reels. This comprehensive approach allows us to consistently deliver authentic and impactful messaging that resonates with their audience.

The Takeaway

By managing Manhattan Pizza’s social media presence across Facebook and Instagram, we’ve created a strategy that amplifies engagement and increases organic reach. Through targeted content creation, community-focused branding, and dynamic Reels, we’ve helped them grow their audience and build meaningful local connections.

Our strategic partnerships with high school athletics have also deepened their community impact, making Manhattan Pizza a fixture in 12 high school concession stands.

At DJK Marketing Solutions, we empower brands like Manhattan Pizza to connect, engage, and grow—turning community connections into real business success.

George Ayoub Carpet Care

Objective: Establish a consistent social media presence, increase engagement, and build brand awareness across Facebook and Instagram.

The Challenge

When George Ayoub Carpet Care approached us in January 2024, their Facebook engagement was minimal, and they had no presence on Instagram. They needed a fresh start to connect with new audiences and better showcase their 37 years of expertise in carpet and rug care.

Our Solution

We took over George Ayoub Carpet Care’s Facebook and Instagram management and hit the ground running. Our first priority was to launch their Instagram account from scratch, crafting engaging content that resonates with their audience. Through a focused strategy that combined branding, community engagement, and consistent posting, we were able to generate impressive results quickly.

The Results

• First 30 Days: Significant Engagement Spike

  • Instagram Accounts Reached: 2,022 (+121%)

  • Interactions on Instagram: 231

We transformed their online presence, boosting visibility and interactions in just a short time, and established a platform for future growth.

The Takeaway

Launching and managing a brand-new Instagram page for George Ayoub Carpet Care has not only expanded their online footprint but also increased engagement significantly. In just 30 days, we delivered tangible results by crafting content that connected with their audience and drove interaction.

At DJK Marketing Solutions, we specialize in building social media strategies from the ground up, helping brands like George Ayoub Carpet Care unlock their potential and engage with their communities effectively. With authentic storytelling and targeted engagement, we ensure that every post leaves an impact.

A Dog’s Day Out

Objective: Increase brand visibility, customer engagement, and encourage more walk-ins through enhanced social media presence.

The Challenge

A Dog's Day Out wanted to bring more customers through their doors across their three locations. Managing multiple social media accounts was challenging, and they needed a strategy to boost engagement and visibility while increasing in-store visits.

Our Solution

We took over the Facebook and Instagram accounts for all three locations and implemented a multi-faceted strategy to grow their audience and drive engagement.

Key tactics included:

• Dog-themed photo shoots for every holiday, featuring customers' pets to foster community involvement and build engagement.

• Compelling calls-to-action encouraging in-store visits and bookings.

• Consistent content creation and community engagement to build trust and visibility with local pet owners.

By using holiday-themed content and interactive campaigns, we made sure that pet lovers stayed engaged year-round, helping to solidify A Dog's Day Out as an active and beloved community presence.

The Results

Instagram (Feb 6th – Present):

• Followers Growth: 782 → 798 (+2.05%)

• Following Growth: 101 → 169 (A significant rise in engagement)

• Reach: 775 (+733.3%)

• Profile Visits: 431 (+114.4%)

Facebook (Last 90 Days):

• Facebook Reach: 724 (+285.1%)

• Facebook Followers: +166.7% Growth

Google Performance Report:

• Springfield (April → July 2024):

  • Calls: 87 → 120

  • Website Visits from Profile: 124 → 127

  • Profile Views: 1,685 → 1,768

  • Searches: 683 → 778

• Vienna (April → July 2024):

  • Calls: 77 → 104

  • Website Visits from Profile: 174 → 194

  • Profile Views: 1,971 → 2,059

  • Searches: 897 → 974

Key Insights and Impact

1. Holiday-Themed Dog Photo Shoots: These photo shoots drove significant engagement, encouraging pet owners to participate and share content, building a community-first brand identity.

2. Increased Calls & In-Store Visits: The rise in calls is a direct result of targeted campaigns that converted engagement into action.

3. Higher Website Traffic & Visibility: With more profile views, website clicks, and searches, we effectively expanded A Dog's Day Out’s reach and visibility.

4. Stronger Community Connections: Engaging content and a consistent posting schedule fostered long-term relationships with local pet owners.

The Takeaway

Our efforts have not only grown A Dog's Day Out’s audience but also increased customer actions, such as calls and walk-ins. The combination of holiday-themed dog photo shoots and engaging content made them a go-to destination for pet owners, building both an online and real-world community presence.

At DJK Marketing Solutions, we help businesses like A Dog’s Day Out connect with their audience in creative ways—because when community engagement thrives, so does your business. 🐾